Case Studies
Video-based-Program
One of our core strengths is in the domain of training videos. Videos act as a powerful tool for training frontline sales force including distributor salesmen, sales officers, Managers. We make videos covering a wide range of subjects. These are:
- Customized training videos
- Communication videos (by senior management)
- Process communication video
- Product launch training videos
Over the last few years we have made hundreds of customized video-based training programs across organizations for various levels of the sales structure, and some of the topics are:
- Sales Call Process
- On The Job Coaching
- Conducting team meeting
- Conducting Joint Business Planning discussion with Distributor
- Sharing constructive feedback
- Launching a new product
- Persuasion and Objection Handling
We have in-house experts for developing the storyboard for videos, making the video scripts, coordinating with video agencies for the shoot & coordination with agency for post-production activities.
We have a team of agencies and actors who have been involved in making video based training programs over the last 10 years.
Please click here to see some sample videos.
Other Case Studies
Business Transformation – 4
14 Dec, 2015
Situation :
a large European Multinational wanted to develop a Competency Assessment Tool kit to enable the sales team to do self and managerial assessment, identify behavioral and functional gaps and develop an action plan to plug the gaps
Intervention by ecube :
studied the targeted competencies and descriptors and developed
Read more...
Business Transformation – 3
14 Dec, 2015
Situation :
a large multinational which had just invested heavily in sales automation realized that the sales team was not adequately skilled to use the data being generated to drive business
furthermore the sales team was not using data to negotiate with distributors nor were they using it in internal review discussions
Interven
Read more...
Business Transformation – 2
15 Sep, 2015
Situation :
a large Multinational in the Beverage industry wanted to define the ways of working for the sales organization as a key enabler to gain market share
Intervention by ecube :
in Phase 1, studied existing ways of working and jointly designed the desired ways of working for the sales organization to enable the transform
Read more...
Business Transformation – 1
15 Sep, 2015
Situation :
a large US Multinational in the commodities space wanted to shift from price-led selling to brand-led selling
Intervention by ecube :
aligned the short term and long term actions needed to bring about this change on three fronts - GTM, sales processes and people development
jointly developed the blueprint for re-d
Read more...
Business Transformation – 5
14 Dec, 2015
Situation :
a large Consumer Products Company in Personal and Household Care was faced with the following challenges
many new products were being launched but the sales team was not able to increase distribution of all the products
Range being sold in each call was not increasing significantly
attrition of the distributor sales team wa
Read more...