Trade Promotion Evaluation

Trade Promotions are a big part of the cost of sales. Efficient use of this budget releases good money for other uses without adversely affecting the sales growth. Our expert team of data analytics analyses past data and works towards eliminating wastage and stretching the rupee. Some of the areas we have identified are:

  1. Trade Promotions not resulting in the desired growth
  2. Trade Promotions on brands/ categories not needed
  3. Specific designs that are more impactful
  4. Specific geographies where the promotions have been under-utilized


This has resulted in significant savings for the business.