Process Mapping & Re-engineering

Processes need to change in line with changes in sales strategy and changes in technology. Processes could pertain to Sales Planning, Tracking and Review, Coaching, Trade Promotions, Sales Incentive, Distributor Management, Salesman recruitment, etc. We conduct a complete Process Study to ensure that the processes are fully in sync to enable growth.


Some important questions asked during the Diagnosis phase of the process study are:

  1. What is the particular process?
  2. Why is it needed?
  3. Who is the process owner and process user?
  4. What tool, if any, are being used in the process?
  5. Is the process adding value keeping the sales strategy in mind?


These culminate into process SOPs and clear Ways of Working for every person in the sales team with the appropriate tools and norms.